05/25/2008 (10:08 pm)

Subaru tops auto website rankings: Study

Filed under: online |

Subaru Canada has the best website among auto manufacturers in the country, according to J.D. Power and Associates.

J.D. Power, a prominent consumer research agency, says a study of more than 3,600 new-vehicle shoppers found Subaru’s site had the highest ranking in customer satisfaction index among 25 companies.

Shoppers who plan to buy a vehicle in the next year responded to questions regarding website content, navigation, appearance and speed in loading pages. Subaru performed particularly well in content, speed and ease of navigation, J.D. Power said.

Kia, Volvo, Jeep and Ford also finished in the top five among best websites.

The Hyundai, Land Rover, Acura, Infiniti, Volkswagen and Mitsubishi brands had the poorest rankings.

The study also showed overall customer satisfaction with auto websites has decreased for the second consecutive year.

However, J.D faxless payday advance. Power found manufacturers that redesigned their websites in the past year tended to improve their overall satisfaction scores. Subaru had overhauled its site.

"Customers have high expectations when it comes to navigating and researching manufacturer websites," said Adrian Chung, manager of auto syndicated research at J.D. Power.

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