05/12/2012 (10:04 am)
Former JCPenney outlet store continues to be shining star for Jamestown Mall
One of the last vestiges of hope for Jamestown Mall has been its JCPenney outlet store.
While other retailers have deserted the mall in droves, the 124,000 square-foot anchor store’s presence – and success — has been something that the mall’s proponents have hung onto as proof of the area’s potential. (A Macy’s is also still open at the mall.)
In January of last year, J.C. Penney Co. announced it was exiting the outlet business. At the time, it sounded like a possible death knell for Jamestown Mall.
“For ten months we were in limbo,” said Steven Bingham, the outlet store’s manager.
But then SB Capital Group came to the rescue, buying most of those outlet stores in October and converting them to a new name: JC’s Five Star Outlet. Glen Gammons, who ran J.C. Penney’s outlet division for years, came on board to run the rebranded chain under the new owner.
In a recent phone interview, Gammons said the company’s plan for the Jamestown Mall store is the following: to keep it open. J.C. Penney still owns the building, he noted.
And what’s more, he said, the store is still profitable. In fact, its sales performance put it within the middle tier among the other 14 stores in the chain, he said.
Gammons thinks the mall could see better days down the road. The city needs to team up with a developer to bring in a retailer such as a Sam’s Club or Burlington Coat Factory to the site, he said.
“There’s potential for the mall to be revived,” he said. “I’m not naïve that there are challenges. … But it’s a good piece of real estate.”
In the meantime, the outlet store is in the midst of a 21-month transition to separate the systems and name between JCPenney and JC’s Five Star Outlet.
The slow changeover has led to some confusion. The sign outside the store still says “JCPenney outlet store.” So does the store’s glossy advertisements. The store no longer accepts JCPenney gift cards, but you can use that retailer’s credit card in the outlet.
While a lot of the systems behind the scenes are in flux, what hasn’t changed as much is what customers see on the sales floor. The store still gets about 20 to 25 percent of its merchandise from overstock and end-of-season inventory from J quick payday loan.C. Penney – the same level as before, Gammons said. But he said the chain is also expanding its other vendors to bring in different products into the store.
Not surprisingly, many customers haven’t realized the store has changed names. At the same, the store is also facing the opposite problem.
“A lot of our customers think we are closed,” Bingham said, referring to the previous publicity about J.C. Penney exiting its outlet stores.
So the store has seen a dip in traffic, he said. But it’s gradually building back up as word spreads that it’s still open.
Another thing the store has going for it is a loyal following. Some customers have been shopping at the outlet since it first opened in East Alton in 1980. It moved a couple times before ending up at Jamestown Mall in 1999.
“We are definitely a destination,” Bingham said. “We have some customers who are here everyday, scoping out the new merchandise.”
KELLWOOD
Kellwood Co.’s newly-minted chief executive didn’t get too settled in during her pit stop to the apparel company’s Town and Country headquarters. Jill Granoff popped into the local office earlier this week in between visits to the company’s New York and California offices.
A Connecticut resident, she will be working out of the company’s New York office.
It makes sense in some ways since New York is the center of the fashion world. But it also makes you wonder a bit about the future of the local headquarters where about 150 people work.
Her predecessor, Michael Kramer, once told me that he would keep the headquarters in this region as long as he was in charge. Then he took a job as chief operating officer for J.C. Penney.
However, Erin Haggerty, a company spokeswoman, noted in an email that the previous CEO before Kramer lived in New York.
“So it’s not uncommon for Kellwood to base its CEO there,” she wrote.
Still, I asked if there were any plans to move the company headquarters. Haggerty said there wasn’t — at least not “at this time.”
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